Sheltering the Filipino dream

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P.A. Properties marks 23rd year of providing homes for Filipinos.

P.A. Properties builds communities in locations destined for growth, like in Sta. Rosa City, Laguna where it developed Ciudad de San Jose.

In a fast-developing country with a population of over a hundred million, not everyone gets to live with the dignity and comfort of having their own homes. As of 2017, the backlog for low-income housing stands at over six million units, a daunting number that can only be met if the different players in the housing industry came together to rise up against the challenge.

P.A. Alvarez Properties and Development Corporation (P.A. Properties) is doing its part since 1993 by providing elegant and durable housing to thousands of Filipinos. The company has developed more than 200 hectares of land to create over 30 residential communities in Metro Manila and in provinces like Laguna, Cavite, Pampanga, Batangas, and Bulacan. Around 19,000 of its low- to medium-cost housing units are now open for Filipino families to reside in.

P.A. Properties is also innovating by using modern construction techniques, as guided by its service philosophy of building housing units that are affordable (mura); beautiful (maganda); durable (matibay); and deliver these housing units on time (mabilis) to its buyers.

And over the coming years, P.A. Properties seeks to offer more. “This is not only a business goal, but aligned with our mission to ease the housing backlog in the country,” P.A. Properties President Jonathan G. Lu was quoted as saying in an interview for CEO Magazine’s November issue.

According to Mr. Lu, the term ‘low-cost housing’ is a unique challenge in itself since the cost of construction should be controlled and kept low so that the price of the units will be affordable to buyers. “But keeping our cost low does not mean that we sacrifice the quality of our houses,” he stressed.

Mr. Lu noted that P.A. Properties plans to build further 15,000 units and bring its brand of quality and affordable housing to Visayas, Northern Luzon, and Mindanao.

In the same interview, P.A. Properties Chairman Romarico T. Alvarez added, “Our singular role in the industry is to lead P.A. Properties in community development and to provide quality products and services to our valued customers.”

The philosophy of P.A. Properties, that of beautiful, affordable, durable, and timely delivered housing, guides the company toward its vision of developing sustainable

P.A. Properties will continue to build total community development and help fulfill the Filipino dream of having a home of their own.

As it enters its 23 rd year, P.A. Properties marks another milestone by partnering with
Japan’s Hankyu Realty Co. Ltd. to develop the 11-hectare project in Dasmariñas, Cavite called Idesia, which will have its groundbreaking on December 9.

“This [partnership] is the highlight of nearly two years of hard work and relationship-
building between Hankyu Realty and P.A. Properties. Their interest to partner with us as they expand in the Southeast Asian region is not only about finding a strategic business partner, but having a partner company that espouses the same values as they have—transparency, trust, reputation, and care for our workforce,” Mr. Alvarez said in a statement.

“Hankyu will certainly help us achieve what we intend to do in terms of expanding our operations geographically. We expect that in terms of technology, they can help us in improving the quality of the housing units that we are presently doing,” Mr. Lu said in a previous interview with BusinessWorld.

With its excellent products and services, P.A. Properties aims to build comfortable, safe, and joyful Filipino communities that are not only in line with the government’s national shelter program, but also communities that create value for all involved in the business, customer and employee alike.

“Providing a roof over one’s head is a basic human need and to have helped tens of
thousands find a place they can call their own is a worthy undertaking,” Mr. Alvarez

The company’s responsibility toward the Filipino people has also driven it to focus on
creating and strengthening its professional corporate environment, initiating various
corporate responsibility activities on education and health of underprivileged children
and persons with disabilities; disaster relief and rehabilitation; and spiritual wellness.

The P.A. Properties tagline, “Kasama sa Pangarap Mo,” sums up this virtue. P.A. Properties remains committed in addressing the country’s housing backlog and helping Filipinos attain and own the home of their dreams.


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