Jaguar, Land Rover open first dealership with new PHL distributor

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JAGUAR and Land Rover in November 2017 announced the appointment of Coventry Motors Corp. (CMC) as their new importer and distributor in the Philippines. On June 21 the first dealership in the country authorized by CMC to sell and service the British brands officially opened for business.

British Issue

Operated by All British Cars, the new Jaguar and Land Rover facilities on 1008 EDSA, Greenhills, San Juan City, was inaugurated by the brands’ Asia Pacific officers Alistair Scott and Andy Wust, British Ambassador to the Philippines Daniel Pruce, Mayor of San Juan City Guia G. Gomez, and key executives of CMC and All British Cars.

Mr. Scott called the dealership a “new chapter” in Jaguar’s and Land Rover’s “brand footprint in the Philippines,” noting that, like all of the their showrooms elsewhere in the world, it would also allow customers to “immerse themselves” in the companies’ products.

CMC said the All Britsh Cars showroom was built to comply with Jaguar’s and Land Rover’s retail design standard, in which all furniture and fixtures used are uniform around the world. The showroom measures a little over 3,000 square meters, allowing it to accommodate nine vehicles for display, shelves for merchandise and accessories, a vehicle handover area, and customer lounges kitted out with a self-serve bar and video screens, one of which shows live feeds from the service bays.

The service and after-sales facilities are housed in a separate 2,100-plus square-meter area. These have six workshop bays and, according to CMC, are equipped with all the latest tools, as well as the capacity to conduct durability, calibration, brake, power train, suspension and hot-weather testing.

“As the sole authorized service center for Jaguar and Land Rover vehicles, [All British Cars] customers are guaranteed of world-class service provided by experts who are trained on Jaguar and Land Rover technologies and methodologies,” said Joseph Anthony C. Ayllon, assistant vice-president for PR communications at CMC.

The official added All British Cars will accept for servicing Jaguar and Land Rover vehicles purchased from the previous importer and the gray market, as well as those that are already outside the coverage of a warranty. — Brian M. Afuang