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Facebook’s new user review feature may lead to ban of ‘bad’ advertisers

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This file photo taken on March 22, 2018 shows a computer screen displaying the logo of the social networking site Facebook, taken in Manchester, England. — AFP

FACEBOOK, Inc. said on Tuesday it would allow users to review businesses that advertise on the social network and possibly ban those that receive the most negative feedback.

The move is aimed at cracking down on businesses whose ads mislead users into buying low quality goods or services or firms that fail to deliver products in their stated shipping time.

Facebook users can leave feedback for their viewed ads under the “Ads Activity” tab, the company said in a blog post.

Advertisers will be given a chance to improve before further action is taken, which might include a reduction in the amount of ads that particular business can run.

This is one of the many changes by the world’s largest social media network to enhance user experience and engagement after it was embroiled in a huge scandal where millions of users’ data was improperly accessed by a political consultancy.

Facebook calls itself “an advertising-supported service” and requires people to accept targeted ads as a condition of using its platform. — Reuters