DMCI Homes will launch a new condominium development called The Atherton in Parañaque City in July, as the property firm sees strong take-up of residential projects in southern Metro Manila.
In a statement, DMCI Homes said the company has seen sustained demand for residential projects from mid-income households in its earlier projects in the area such as Arista Place, Asteria Residences and Calathea Place.
Located along Dr. A. Santos Ave. (formerly Sucat Road), The Atherton will have three towers with 15 residential levels each, offering one-bedroom and two-bedroom units. It will also have outdoor resort-like amenities.
The 1.7-hectare development will also feature DMCI Homes’ Lumiventt technology, “which allows ambient light and fresh air to permeate the structure and all unit spaces within through 3-storey high openings called Sky Patios.”
“The success of our previous ventures reflects the growing number of new middle-income households in southern Metro Manila since most of our buyers are start-up families… With The Atherton, we hope to help address the rising demand for housing by mid-income families by continuing to design and build homes that best fit their lifestyle and budget,” DMCI Homes President Alfredo R. Austria was quoted as saying in the statement.
DMCI Homes noted its Parañaque City mid-rise developments Arista Place in Barangay Sto. Niño and Asteria Residences in Barangay San Isidro have already been sold out.
Calathea Place, also located along Dr. A. Santos Ave., is 85% pre-sold as of May 2018.
“Bulk of the buyers of the three projects were upgraders from the highly residential community in Parañaque City. The properties were also attractive propositions to investors because of their strategic locations and also to families based in the provinces of Laguna and Cavite who are looking for a half-way home near business centers in Metro Manila,” the property arm of DMCI Holdings, Inc. said.
DMCI Homes earlier said it will be launching eight high-rise projects this year, namely in Davao City, Las Piñas, Manila, Parañaque, Pasay, Pasig and Quezon City. The projects will have an expected sales value of P49 billion or 53% more than the P32 billion sales value of the three developments launched last year.
In the first quarter, DMCI Homes posted sales and reservations worth more than P15 billion, higher by 15% compared with the P13 billion recorded in the same period last year. Among its top project performers are Prisma Residences located in Pasig City, Infina Towers in Quezon City, and Verdon Parc in Davao City. — CRAG

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