Corporate News

Asia Pacific Digital plans IT hub in PHL

Posted on October 06, 2014

ONLINE MARKETER Asia Pacific Digital (APD) plans to make the Philippines its information technology (IT) hub, following the opening of its 120-seat regional office center (ROC) in Makati last week.

Roger Sharp, chief executive officer of Asia Pacific Digital, said in an interview that the company is planning to make Manila its IT hub, serving as a “back and front IT services provider for clientele around the world.”

“The experienced talent pool is relatively small in Manila but quickly growing to meet demand. APD is intent on growing IT technology jobs in Manila vs. India which is the typical destination for high technology, but the reason Philippines wins out is that there are available talented employees that are also flexible in their work style, have the ability to communicate and work in a 'team extension' model with members located around the globe, and exhibit a strong work ethic,” he explained.

One of the services it is providing is outsourcing services to e-commerce businesses with no money up front.

“We provide everything [e-commerce businesses] need. All businesses have to do is outsource their online marketing work to us, on a risk-sharing reward-sharing [basis]. We will run it for you,” Mr. Sharp explained.

He stressed that APD does not require money up front, but takes equity in the venture.

APD said it targets fast-moving consumer goods companies worldwide.

“We're selling wine online in Hong Kong and China today. We have ventures under negotiation around the region on vitamins, baby stuff and online travel,” Mr. Sharp said.

Asked if his company is in talks with local big companies, he replied: “When we're ready to... the set of clients we will be serving will be big corporates, like telcos, utilities, and fast-moving consumer goods companies.”

Asia Pacific Digital is headquartered in Singapore and was formed from the merger of several top digital marketing, Web site development, search engine optimization, e-commerce and client management firms. -- Chrisee Jalyssa V. Dela Paz