Corporate News

Intel sees Asia-Pacific mobility market driven by hybrid laptops

Posted on June 18, 2014

CEBU CITY -- Intel Corp. said tablets and two-in-one hybrid laptop models will be the key drivers in the Asia-Pacific market for mobility products, with growth in Philippine tablet sales seen at 40% in 2014.

Calum Chisholm, Intel Philippines country manager, said at the Intel Mobility Roadshow in this city: “We can expect the Asia-Pacific and Japan region to outpace China in tablet design and consumers by 2017.”

Mr. Chisholm said Intel estimates that the Philippine tablet market grew 95% year on year in the first three months of 2014. Tablet shipment to the Philippines also grew 40% in the same period.

Currently, Mr. Chisholm said the Asia-Pacific and Japan region accounts for 16% of the global tablet consumer market.

Wowie Wong, Intel Philippines market development manager, said Philippine companies such as Cloudfone, Felta, Redfox, Starmobile, and Suntouch are offering new tablet and hybrid laptops for entry-level and mainstream customers.

Mr. Wong said the company is ready to claim a larger share in the tablet market before year’s end.

“At the end of 2013, we were in talks with a lot of local players and the original design manufacturers where we offered our new Intel Atom chips to boost the performance of their products. Nearly one year later, we will see the results of these deals,” he said.

According to Mr. Wong, Intel’s new marketing direction will see Intel-powered products at price ranges never before associated with the brand.

“Some of these tablets will come out as low as P4,000. But they will be every bit as powerful and reliable because it’s powered by Intel,” he added.

Both Messrs. Chisholm and Wong noted that the Philippine market is slowly shifting back to laptops for productivity, but the clamor for tablets is still high.

“The Philippines was the leader in notebook sales 18 months ago. Once tablets arrived, the market adopted to the larger 10-inch models, down to the eight-inch models and the seven-inch models. Now, you see tablet sales trending back up to the 10-inch models,” explained Mr. Chisholm.

He said that Philippine consumers are demanding more productivity and multimedia from their tablets. The use of a keyboard with the portability of a tablet is highly sought after for productivity and entertainment. -- John Paolo G. Bago