Corporate News


Fruit farmer Dole partners with RFM




Posted on April 24, 2012


FRUIT FARMER Dole Philippines, Inc. has appointed RFM Corp. as the authorized distributor of Dole products to key buyers in a bid to streamline distribution operations.

A PINEAPPLE plantation of Dole Philippines, Inc. in South Cotabato is seen from a vantage point. -- Facebook.com/Dole
In a statement on Monday, RFM said that it signed a deal with Dole to be its “exclusive national selling and distributing arm… to selected modern trade and general trade accounts.�

“[RFM will be the distributor] for selected major accounts and downline [accounts] like small groceries,� Ramon M. Lopez, vice-president of RFM added in a telephone interview.

Mr. Lopez added that Dole will still handle other major accounts.

The arrangement will allow Dole to manage distribution costs more effectively, said RFM’s President and Chief Executive Jose A. Concepcion III in the press release.

The arrangement will allow Dole to manage distribution costs more effectively, said Mr. Concepcion in the statement.

“The move of Dole to let RFM distribute its products was meant to consolidate its selling efforts into one major distributor to have a more cost-efficient and simpler but more cohesive sales and distribution system that should lead to better placements and sales revenues for Dole products,� Mr. Concepcion said.

The recent move by Dole is also a “welcome development,� said Mr. Concepcion III, noting that Dole products will complement those of RFM.

Some of the Dole products that will be distributed by RFM are pineapple slices, canned fruit cocktail, fruit juices, and tomato sauce products.

On the other hand, RFM offers products such as pasta, sauce, cake mixes, processed meat and beverages.

When inquired if the agreement would lead to a change in Dole’s manpower, Mr. Lopez claimed it would not give rise to layoffs. -- Monica Joy O. Cantilero