Arts & Leisure

By Jeffrey O. Valisno, Sub-Editor

ETC moves to channel 21

Posted on December 03, 2013

TIENG-led female young adult lifestyle channel ETC started broadcasting on UHF channel SBN 21 last Saturday.

ETC is adding new shows to its 2014 lineup. Star-Crossed, a sci-fi romance drama about the relationship between a human girl and an alien boy
ETC traded channel assignments with Solar News Channel, which now airs on free TV channel RPN 9. Both ETC and Solar News are TV networks operated by Solar Entertainment Corp. led by businessman Wilson Y. Tieng, and his brothers William and Willy.

With the move, Solar plans to boost the reach of ETC to viewers.

Solar’s chief technology officer Ralph Joseph S. Roy, said the company plans to build a state-of-the-art digital TV transmitter for ETC by early next year.

“The new transmitter will boost ETC’s broadcast reach in Mega Manila by 30%,” Mr. Roy was quoted as saying in a statement from ETC.

He added that new transmitters will also be built in key areas such as Bacolod, Cebu, Zamboanga, Davao, and Legazpi to allow ETC’s broadcast to reach TV viewers in those areas.

As it moves to a new channel, ETC vowed to continue offering the “hottest and latest” shows and episodes just days after they air in the US.

Under ETC’s “match-airing” scheme, fans in the Philippines can immediately watch the latest episodes of US shows such as the award-winning musical Glee, hilarious sitcoms New Girl and Super Fun Night, supernatural dramas The Vampire Diaries, The Originals, Ravenswood, and Beauty and the Beast, and the colorful ’80s teen drama The Carrie Diaries.

ETC said it is working on adding more TV shows to its “match-airing” scheme.

Next month, ETC will begin match-airing the mystery-thriller Pretty Little Liars, and the long-running reality singing-competition American Idol.

Also joining the channel’s roster of programs in 2014 is the period drama Reign, which follows the early years of Mary, Queen of Scots, and the sci-fi romance drama Star-Crossed, which tells the story of a relationship between a human girl and an alien boy.

Viewers can look forward to more big movies under the channel’s Sunday night movie block “ETC Flix” including Bridesmaids, Crazy Stupid Love, and The Devil Wears Prada.

As ETC strengthens its presence on TV airwaves, it is also looking to conquer online. Fans of the channel can log onto to watch ETC for free via live streaming on a computer.

ETC said mobile services (which will allow fans to watch their favorite ETC shows on their smart phones) will be rolled out in the coming months.

ETC is seen on UHF channel 21, Channel 9 on Cignal, Channel 16 on Destiny Digital and SkyCable, Channel 28 on Global Destiny, and Channel 34 on Cable Link.