Arts & Leisure

MFF works with Dutch embassy on fashion show

Posted on October 10, 2016

IT’S A good week for Philippine fashion on Oct. 18 to 21, when Manila Fashion Festival (MFF) unveils its Spring/Summer collections for 2017, at the Edsa Shangri-La. Another event to look forward to is its collaboration with the Embassy of the Netherlands on Oct. 27, to be held in the New World Hotel.

Outfits by JC Buendia and Randy Ortiz
Some names are familiar: Anthony Ramirez, Cheetah Rivera, Renan Pacson, Randy Ortiz, JC Buendia, and Rhett Eala -- but there are some new names too: model Tweety de Leon-Gonzales will be launching her brand TDLG here, as well as unexpected names like the National Commission for Culture and the Arts (NCCA), and the Goethe Institut.

“As you know, we’ve always wanted a government institution to be part of Manila Fashion Festival, and I think they’re a good partner,” said Ronnie Cruz, chief executive officer of Art Personas which organizes the festival.

The fashion event on Oct. 27 will see three designers each from the Philippines and the Netherlands showing their creations, and will serve as the first step to a tie-up that, fingers crossed, will have some Filipino designers appear in Amsterdam Fashion Week in 2017. “Eventually, we will have some designers go there,” said Mr. Cruz.

The Manila Fashion Festival also took on a partnership with Better Future Foundation, which aims to partner with scientists to create antibodies for childhood illnesses. “We need to put some heart into fashion. It’s not just about imagery, or clothes.”

The reason for the collaborations with the foreign institutions is clear-cut and simple. “The reason why we bring other partners, like the embassy...not only to have them show; we don’t import talents -- we get them to participate, obviously, so they can see what we have in here... and talk about it outside as well.”

The MFF has created a lot of buzz since its beginnings in 2014 -- from the small shows in Green Sun Hotel in Makati City, it now boasts of four-digit guest lists for its presentations at the Edsa Shangri-La, as well as the support of the aforementioned institutions. “The strategic intent of... Manila Fashion Festival, at the end of it, is developing [an] entire ecosystem, so the fashion industry will thrive,” said Mr. Cruz. -- Joseph L. Garcia