ASIDE FROM building more hotel rooms in Cebu to accommodate the anticipated surge in tourist arrivals, Cebu is being encouraged to increase the capacity for MICE (meetings, incentives, conferences and exhibitions). A market survey conducted by Canadian consultancy firm, Colliers International Philippines showed that Cebu’s appeal as both leisure and business destinations attracts more MICE organizers abroad, specifically from the ASEAN (Association of Southeast Asian Nations) region. “We see the regional event further boosting Cebu’s overall hotel occupancy in 2019 and raising Cebu’s stature as a MICE destination in the region,” Collier’s forecasted. Hotels near the expanded Mactan Cebu International Airport (MCIA) are preferred venues for major events and should maximize this advantage over hotels located at the Cebu Business and IT Park by expanding and building new MICE facilities. — The Freeman
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