RIVAL NETWORKS ABS-CBN Corp. and GMA Network, Inc. both claimed nationwide ratings leads for the month of May.
In a statement, ABS-CBN said the network recorded an average audience share of 45% versus GMA’s 32%, citing data from Kantar Media.
GMA said in a separate statement that it registered a total day people audience share of 39.8% against ABS-CBN’s 38.3%, based on data from Nielsen TV Audience Measurement.
ABS-CBN said it scored 41% against GMA’s 26% in Metro Manila, and 36% versus GMA’s 34% in Mega Manila. For total Luzon, ABS-CBN said it had 41% against GMA’s 35%; for total Visayas, 54% versus GMA’s 25%; and in total Mindanao, 52% against GMA’s 30%.
On the other hand, GMA said it recorded a total day audience share of 44.4% in urban Luzon, against ABS-CBN’s 33%; while in Mega Manila (with data from May 1 to 26), GMA said it led with 45.8% total day audience share versus ABS-CBN’s 30.4%.
ABS-CBN also said it “remained undisputed” in the prime time block (6 p.m.- 12 midnight), scoring an average audience share of 49% versus GMA’s 32%. It said that its prime time drama show FPJ’s Ang Probinsyano was still the most watched program nationwide with an average national TV rating of 40.7% in May.
GMA said its most watched show for May was weekly magazine series Kapuso Mo, Jessica Soho, followed by the drama show Kambal Karibal.
ABS-CBN said that audience measurement provider Kantar Media uses a nationwide sample size of 2,610 urban and rural homes. On the other hand, GMA said Nielsen surveyed “approximately 900 more homes” than Kantar.
ABS-CBN recorded a net income attributable to parent of P452.53 million for the first quarter of 2018, up by 7.25% from last year. GMA reported a net income attributable to parent of P419.4 million, down by 50%. — Patrizia Paola C. Marcelo
